Category: Caribou Coffee

Caribou Coffee sourcing update

Background
In 2013, Joh. A. Benckiser Group (JAB), a private German holding company, purchased Minnesota-based Caribou Coffee.  JAB had already acquired Peet’s Coffee & Tea, and went on to buy European coffee company D.E. Master Blenders 1753. JAB is now in the process of merging D.E Master Blenders with Kraft spinoff MondelÄ“z International, which would create the first or second largest coffee company in the world.

Just prior to being taken over by JAB, Caribou Coffee had become the first major coffee company to source 100% of its coffee from Rainforest Alliance certified farms. At the time of the changeover, I was concerned that JAB would begin sourcing less certified coffee, in part because they were closing many Caribou locations and/or converting them to Peet’s, which had little in the way of certified coffee of any type.

In 2012, Caribou had approximately 550 stores. Their website says that today they have fewer than 500 (although an exact number seems elusive). While we can go with a 9% reduction in stores, some were considered “under performing” and there’s no good way to determine if Caribou buys more or less coffee than it used to; around the time JAB acquired it, Caribou was buying over 9,000 metric tons of Rainforest Alliance certified coffee a year.

How they’re doing
I’m pleased to see that under JAB, Caribou is still publishing a “sustainability” report, which they refer to as their “Do Good” report. The report discloses that Caribou does not have a department dedicated to sustainability efforts. Instead, they rely heavily on employee volunteerism and community engagement. That seems like a lot of heavy lifting for employees. Since coffee sourcing is rolled into the Do Good strategy, one can’t help but wonder if or how sustainable coffee sourcing is baked into the company policy.

Initial sourcing goals, from their 2013 report (PDF), indicated that they wanted to source more Rainforest Alliance certified coffee from Kenya and Sumatra, and expand into East Africa and Papua New Guinea by encouraging and educating suppliers. I consider this a positive move, as East African coffees are often lacking in organic or Rainforest Alliance certifications (see my post on coffee growing in Kenya). Details in the report were scarce, but it appears they met this goal.

Their 2013 goals were more of the same — diversifying Kenyan and East African suppliers. However, the 2014 report doesn’t state any specific headway, and Caribou gave itself only 2 out of 3 “cups” (points), meaning they only met a portion of their goals.

The lack of detail is frustrating, but expected from a privately held company. Unfortunately, Caribou no longer discloses the amount of coffee they buy, but it is still all Rainforest Alliance certified. I’m glad to see that JAB hasn’t completely retreated from public disclosure and sustainability efforts. Their recycling, energy, and charitable accomplishments are very nice, but I think consumers would like to see much more specifically about their coffee.

Caribou Coffee’s new owners: killing the brand?

This post includes important updates, flagged in the text and at the end of the post.

Caribou Coffee, which sources all its beans from Rainforest Alliance certified farms, was acquired by the Joh. A. Benckiser Group (JAB), a private German holding company, in December 2012. Earlier in 2012, JAB acquired Peet’s Coffee & Tea.

When I wrote about the acquisition earlier this year, I stated,

I can only hope that under JAB, Caribou can continue with its transparency, excellent sustainability record, and its all-Rainforest Alliance coffee sourcing.

Unfortunately, it looks like JAB  is headed toward sourcing less certified coffee by favoring the Peet’s brand over Caribou and alienating many faithful Caribou customers and employees in the process.

Caribou abruptly announced the closing or rebranding of over a quarter of its 600+ stores. Eighty will be permanently closed in less than a week, including all or most in Ohio, Michigan, Pennsylvania, Maryland, Virginia, Georgia, Illinois, eastern Wisconsin and Washington. U.S. states where Caribou will continue to operate (for now) under its own brand will include Minnesota, North and South Dakota, Iowa, Kansas, western Wisconsin, North Carolina, and Colorado.

Another 88 stores will be converted to Peet’s Coffee & Tea stores. Peet’s is not a major purchaser of Rainforest Alliance coffee, or much of any certified coffee, for that matter. Of the 34 varieties currently listed on its website, only one is certified organic, while one is Fair Trade. Peet’s is also known for their very dark roasting (29 of the 34 are designated as “deep roasts”) and rather generically-labeled blends and “single origins.” Just what we need — more over-roasted mystery beans.

These changes have brought the ire of customers, many of whom are taking to social and other online media with responses ranging from dismay to vowing to never set foot in Peet’s to setting up Facebook pages denouncing the abrupt termination of employees. On the company’s own Facebook page, fans are expressing their dislike of the situation, complaining that the company is removing posts and comments, all while corporate Caribou has remained mum on the topic. This ham-handedness demonstrates a lack of sensitivity to Caribou customers, if nothing else. (Update: Forbes published an excellent piece on how poorly the company handled the public in the media, especially Facebook.)

JAB also owns 15% of D.E. [Douwe Egberts] Master Blenders 1753. Douwe Egberts is the Dutch company created when Sara Lee spun off all of its coffee and tea business.  As of April 12, 2013, Douwe Egberts has agreed to be acquired by JAB.  Allow me to be pessimistic and theorize that if this acquisition goes through, coffee sourcing will be streamlined via the supply chain of Douwe Egberts, one of the largest coffee buyers in the world.

The Douwe Egberts certifier of choice is UTZ Certified, not a bad certification, but very lean on environmental criteria and thus one which I do not consider an eco-certification. In 2012, Douwe Egberts sourced 65,000 tons of UTZ Certified coffee. Their goal is to have 25% of their coffee purchases “certified as sustainable” by 2015. Douwe Egberts gets a “D” grade on sustainability from RankABrand.

Regardless of what happens on the Douwe Egberts front, the recent actions by JAB seem to indicate a move towards away from sustainably-sourced and 100%-certified coffees…just what I was afraid of.

More updates: The Forbes piece mentioned above also talks about further potential changes, indicating what’s happened so far “doesn’t bode well for Caribou’s future.”

We also spoke confidentially to an employee of a local store slated to be converted to a Peet’s. He told us that in a team meeting when staff members brought up questions regarding differences in sustainable sourcing and certifications between Peet’s and Caribou, the management declined to discuss the topic.

Caribou Coffee purchased by private German holding company

caribou-logoIn mid-December 2012, Caribou Coffee Co., the first U.S. major coffee company to source all its beans from Rainforest Alliance certified farms, was acquired by the Joh. A. Benckiser Group (JAB), a private German holding company.

Currently, the plan is for Caribou to continue to be headquartered in Minneapolis, with its own management team.

Joh. A. Benckiser Group is controlled by the Reimann family, the fourth-wealthiest in Germany. Other brands under their umbrella include cosmetics giant Coty and high-end shoe company Jimmy Choo. This is not JAB’s first foray into coffee, though. In summer 2012, JAB acquired Peet’s Coffee & Tea, one of the oldest family-owned coffee companies in the U.S. and a precursor to Starbucks. In October 2012, they increased their stake in D.E. [Douwe Egberts] Master Blenders 1753 to around 15%. Douwe Egberts is the Dutch company created when Sara Lee spun off all of its coffee and tea business.

The deal is not generally viewed as a fix-it-up-and-sell it, American-style private equity grab. There is a possibility that there will somehow be a merger of mostly West Coast Peet’s and mostly Midwest Caribou, or at least some sharing of buying or processing. I really hope that Caribou will retain its independence. When Caribou was public, they provided plenty of information on their overall corporate responsibility and coffee sourcing. Private companies, especially coffee companies, rarely do. I can only hope that under JAB, Caribou can continue with its transparency, excellent sustainability record, and its all-Rainforest Alliance coffee sourcing.

Update: In April 2013, JAB purchased D.E. Master Blenders.

Footnote: In poking around for background on this piece, I once again came across blog and social media comments from dopes that have persisted in calling for a boycott on Caribou because it was Muslim-owned and followed Shari’ah law. For a number of years, Bahranian-based Arcapita Bank was Caribou’s major shareholder. While you couldn’t get a ham sandwich at Caribou at the time, there was little reason for the Islamaphobia that followed. At any rate, the haters haven’t kept up with the times, as Arcapita divested itself of the last of its shares in Caribou in 2011.

Caribou Coffee: 100% Rainforest Alliance

Caribou Coffee has achieved its goal of becoming the first major coffee company in the U.S. to source 100% of its coffee from Rainforest Alliance-certified farms. As I verified in 2010, this means every variety of coffee at Caribou consists of 100% RA-certified beans. This doesn’t necessarily mean that the coffee is organic or shade-grown, but Rainforest Alliance farms do comply with a variety of environmental, social, and  sustainability standards.

Based on 2010 green coffee purchases, this represents about 9100 metric tons. While this amount of coffee doesn’t even put Caribou in the top ten green coffee buyers in the world, it does mean they purchase more genuinely eco-certified coffee than at least five of the seven biggest buyers that disclose this data. They’ve accomplished this without compromising quality:  The average score for the ten varieties reviewed by Coffee Review in the past two years is 90, and in 2008 Caribou’s Ethiopia Yirgacheffe Roastmaster’s Reserve won the Roaster’s Choice award at the annual SCAA event. I think two of their coffees are especially good. A favorite at our workplace is the Guatemala El Paraiso (92 at Coffee Review). One of my favorite coffees of the past year was their Kenya Karibu (93 on Coffee Review), unfortunately now sold out.  This coffee is especially noteworthy since eco-certified coffees from Kenya are few and far between.

Caribou Coffee is the second largest coffee shop company, behind Starbucks, with over 550 stores in 20 states as well as some international markets, most in the Middle East*.  Caribou plans on adding another 20 to 25 stores in 2012. If you don’t live in a state with a Caribou store, you can shop online. This is a company worth patronizing for their sustainability achievements and great coffee.

You can read other posts I’ve written about Caribou, including reviews, here.


*The Middle Eastern presence was no doubt influenced by the fact that for many years, Bahranian-based Arcapita Bank was Caribou’s major shareholder. This meant that Caribou was a Shari’ah-compliant company which, along with a general paranoia about Muslim ownership, resulted in Islamophobic boycotts of Caribou.  As someone who is completely secular but living in the most Muslim city in the U.S., I can tell you that stance is totally asinine. But the hand-wringers can get caffeinated again. As of last summer, Aracapita sold off its remaining stake in Caribou.

Caribou Coffee: All Rainforest Alliance by 2011

Caribou Coffee recently announced that it will be sourcing all of its beans from Rainforest Alliance certified farms by the end of 2011.

Caribou has been working towards this goal since mid-2006. Many of its coffees contain varying levels of Rainforest Alliance certified beans; Rainforest Alliance allows use of their seal on packages containing a minimum of 30% certified beans, so long as the percentage is displayed on the seal. That made me wonder if this announcement meant that every variety of coffee at Caribou would have RA-certified beans, or that every variety would consist of 100% RA-certified beans.

At the recent Specialty Coffee Association of America (SCAA) event, I verified that every variety of coffee at Caribou would consist of 100% RA-certified beans. This certification doesn’t necessarily mean it is shade-grown coffee, but meets a variety of environmental and social criteria.

Caribou Coffee is the second largest coffeeshop operation, behind Starbucks, with over 530 stores in 16 states as well as outside the U.S. It currently has seven varieties which are 100%  RA-certified: Colombia TimanÁ¡ (my personal favorite), Guatemala El ParaÁ­so, Sumatra Samosir Batak, La Minita Peaberry, Costa Rica Sombra del Poro, Lacuna (a blend of Guatemala, El Salvador and Ethiopia), and Lakeshore Blend (Guatemala, Costa Rica and Ethiopia). Including other coffee offerings which are at least 30% RA-certified, Caribou currently sources about 17 million pounds of coffee a year from RA-certified farms.

Coffee review: Caribou Colombia TimanÁ¡

Plainspoken Coffee. A Coffee Review for Ordinary People by Ordinary People, #38.

Pursuant to our backgrounder on Colombia, here’s another review of a Colombian coffee, one which is quite readily available, Caribou Coffee Colombia TimanÁ¡.

This is Caribou’s regular Colombian offering. It is Rainforest Alliance certified (100% of the beans), and comes from the the area near the southern town of TimanÁ¡  in the Huila department (coordinates 1.983,-75.95). It is primarily of the Caturra variety, and grown at 1600 meters.

Caribou sources this coffee from a cooperative called Asociacion de Productores Agricolas de TimanÁ¡ or ASPROTIMANA. In late 2005 ASPROTIMANA started the process towards Rainforest Alliance (RA) certification, with 26 growers participating. Now all 52 members (with 53 farms averaging about 6 ha) have received RA certification. As I mentioned in the previous post, there are many growing areas in Colombia at high altitude in which clouds provide shade. Growing coffee under additional cover in these areas creates problems with very low yields and sometimes issues with pathogens such as fungi.  Farmers in these areas often preserve adjacent forest plots. This is the case with the ASPROTIMANA growers. Almost 250 ha are in coffee grown in semi-shade (fulfilling RA requirements of 70 trees per ha of a dozen species), with another 35 ha being set aside for conservation.

This was a light roast with a really pleasant aroma; one taster found it “buttery and complex.” This was a very nice middle-of-the-road coffee, and we agree with Caribou when it says that it is “the perfect beginner’s coffee” or “perfect everyday coffee.” I have to say that (in keeping with making coffee like an ordinary person) that I prepared it one day in a French press a bit too strong. It was even better like this: more richly-bodied and robust, another reviewer that day described it as “resonant.” Another was extremely enthusiastic and rushed down the hall, cup in hand, to my office to ask me what he was drinking. We gave this coffee 3.5 motmots.

In 2007, Coffee Review gave it 88 points. It’s also one of the coffees available in several of Caribou’s Roastmaster’s Choice Clubs.

I also tried the Colombia TimanÁ¡ Reserve, one of Caribou’s Origins Select coffees. It is from the same producers, but only from 6 select growers. This was also very nice coffee, but I honestly could not detect a significant difference from the regular TimanÁ¡, although more discerning tasters might very well be able to. Anyway, kudos to Caribou for this tasty, sustainable selection.

Caribou Coffee wins Roaster’s Choice award

In a previous post, I mentioned that one of my favorite aspects of the recent SCAA conference was tasting the ten finalists in the Roasters Guild 2008 Roasters Choice Tasting Competition. The theme was Single Origin coffees, and 36 members of the Roasters Guild participated in the event by submitting roasted coffee. Voting was open to all conference attendees (nearly 8000!).

The winner: Caribou Coffee’s Roastmaster’s Reserve: Ethiopia Yirgacheffe. When I tasted this coffee (blind) I knew it was an Ethiopian, and I enjoyed the understated berry notes. And although I like Ethiopian coffees, I wouldn’t opt to drink one daily, which I considered a requirement for my vote. With so many great artisan roasters participating, many with very special microlots, I couldn’t help but be surprised that Caribou took top honors. I think this says a lot about this company. I’m not the only person who thinks Caribou does a fine job and is underappreciated for it. Check out these posts from the Coffeed forum, from both late last year and after the competition. Congrats, Caribou!

The full list of the winners is below.

I mentioned that #103 was my favorite, my second pick was #111. I knew 103, a Colombian microlot, was a classic from Latin America, but I thought that 111 was also. For a Rwandan, 111 was quite sweet and chocolately. I also love Kenyan coffees, but have to admit that 109, the third place Kenyan from The Roasterie, was one of the most difficult to categorize coffees I’ve tasted lately, and we tried it over three days. I thought it might be Sumatran, because for me it had some sort of vaguely sour earthy flavor. I wrote on my sheet “What is this?!”  Kingfisher’s top pick was #104, the Tanzania (I pegged that origin blind, too!).

  1. RC102 — Caribou Coffee — Ethiopian Organic Yirgacheffe
  2. RC106 — Sweet Maria’s — Rwanda Gkongoro Nyarusiza
  3. RC109 — The Roasterie — Kenya Jambo Estate
  4. RC104 — Berres Brothers Coffee Roasters — Tanzania Peaberry — Songea
  5. RC105 — Dolce Gourmet Gelateria & Café — Panama — City Roast
  6. RC103 — Tony’s Coffees and Teas — Colombia — Tolima Microlot — Gaitania Cyerposo
  7. RC108 — Lexington Coffee Roasting Company — Rwanda Bufcafe
  8. RC107 — Bear Creek Coffee — Papua New Guinea
  9. RC110 — Vermont Artisan Coffee & Tea — Ethiopian Sidamo — Organic Fairtrade
  10. RC111 — Cuvee Coffee Roasting Company — Rwanda – Bucafe

Meanwhile, in an adjacent room, judges were cupping the entries in the 2008 Roasters Guild Coffee of the Year Competition.

The winner list is after the jump. A Colombian entry won first place, bumping Hacienda La Esmeralda to second place after winning the competition the last three years. I was pleased to see a Domincan Republic coffee in the top ranks. I would provide more links and information about the winners, but the list is so generic that I am unable to get more specifics.

1. C.I. Racafe & CIA S.C.A., Colombia (placed 11th last year)
2. Hacienda La Esmeralda, Panama
3. Volcafe Specialty Coffee, Ethiopia
4. Sidama Coffee Farmers, Co-Op Union, Ethiopia
5. San Rafael Pacun/ Cafetalera El Tunel S.A., Guatemala
6. Agropecuaria Salfar S.A./ San Sebastian, Guatemala
7. Agoga Plantation Limited, Papua New Guinea
8. Finca La Ilusion-Café de El Salvador, El Salvador (2008 Cup of Excellence winner)
9. Federacion Nacional de Cafeteros de Colombia, Colombia
10. San Jose Ocana, Guatemala
11. Big Island Fine Coffee, Hawaii
12. Kona Coffee Plantation, Hawaii
13. Consejo Dominicano Del Café (Natura Bella), Dominican Republic.

Coffee review: Caribou Coffee Roastmaster Reserve Panama Maunier

Plainspoken Coffee. A Coffee Review for Ordinary People by Ordinary People, #27.

Caribou Coffee’s latest Roastmaster Reserve is Panama Maunier, from Panama’s Boquette region in Chirqui province.

Caribou indicates this is an estate coffee, named for French flower grower and former owner Monsieur Gilbert Maunier de La Espriella. Things have become a bit more complicated since Maunier sold the farm in 1985 to Plinio Ruiz, founder of Casa Ruiz SA, a well-known producer, processor, and coffee exporter in Panama.  Other Casa Ruiz brands include La Berlina or Finca Berlina and Panamaria.

Ruiz added more land adjoining the Maunier Estate, as well as processing beans from neighboring farms. From the multiple sources I consulted, including the Casa Ruiz site itself, “Maunier Estate” coffee comes from a number of farms, not just one estate. The last several years, Maunier Estate coffee has placed in the Best of Panama competition. It’s possible these competition/auction lots are isolated from the original Maunier farm, but given Caribou’s volume, the Roastmaster’s Reserve is no doubt the standard multi-farm blend sold under the “Maunier Estate” brand.

Maunier grows 40% caturra, 30% bourbon, and 25% typica at 1400 to 1700 meters. Much of Panama’s coffee is grown in a fairly sustainable manner. Another Casa Ruiz web site states that their coffees are grown in an environmentally-friendly manner under shade with little or no chemicals (several of their brands are, in fact, organic). I was not able to unearth any specific further details on their growing methods.

On to the coffee. This is a light roast (a “3” on Caribou’s 1-10 scale), a wise choice for Central American coffees, whose delicate flavors are easily erased by more aggressive dark roasts. Even so, I braced myself to distinguish and describe yet another mild-mannered Central American. Other than the crazy geisha, we haven’t had much to say about most Panamanian coffees, which have the “classic” coffee profile.

Caribou’s Maunier is no exception. In a nutshell, it was actually more boring than many other Centrals; I would describe it as fairly one-dimensional. It wasn’t bad, really, it just didn’t have any spark to speak of and not many sweet chocolately tones one usually finds in these coffees.

Also unlike any Central I can recall, rather than a bright, light body, the Maunier seemed much heavier, nearly syrupy when prepared in a French press. Clearly, this wasn’t a result of a dark roast. We thought perhaps instead we’d been a little careless in preparation, but this was one characteristic that stood out over repeated tastings. Later, I reviewed the various cup profiles on Maunier, which described it as floral, herbal, somewhat spicy or winey, and acidic — and with heavy body. While we got some interesting floral and “bubble gum” aromas from the beans and ground coffee, in the cup the Maunier was rather generic, save for this full-bodied mouthfeel.

It is this rich body that I think will appeal to many ordinary American coffee drinkers, who tend to not appreciate subtlety and seem to like sturdier coffees. There’s nothing offensive about the Maunier. Folks not looking for anything intriguing or unique will find Caribou’s Maunier to be a classic, straightforward coffee with a body that will stand up to cream, sugar, or other additives. We were a little uninspired, and gave it 2.5 motmots.

Coffee Review: Caribou Coffee Ecuador Changaimina

Plainspoken Coffee. A Coffee Review for Ordinary People by Ordinary People, #17.

Coffee from Ecuador is something you don’t see every day. In fact, I think I’ve seen more places offering coffee from the Galapagos Islands (which are Ecuadorian) than from the mainland. So I was surprised to see it offered at Caribou Coffee.  Their limited edition coffees are known as the Roastmaster’s Reserves, and the current selection is Ecuador Changaimina, from the southern province of Loja (red on map).

Coffee has been grown in Ecuador for generations.  The lowlands produce robusta, but the high mountain regions produce decent  arabicas. Most of the high-grown coffee, from Loja province, is grown on small farms with very little use of chemicals. The major co-op in this area is PROCAP (Asociacion Agroartesanal de Productores de Café de Altura Puyango), an
organization of 380 families of which about two-thirds are certified organic. The organic coffee from this co-op is sometimes marketed as shade grown Puyango (Puyango is a canton, or subdivision, in the province, and the most important coffee-growing area in Loja, if not the whole country). Typica, bourbon, and caturra are the most frequently grown varieties, usually all grown on the same farm.

The lack of Ecuador beans in the market has been due to a lack of attention to proper harvesting and processing, and the expense of transportation from the highlands to the ports. A lot of Ecuadorian coffee goes to making instant coffee, so the large corporate coffee roasters are major buyers of Ecuadorian coffee. Improvements have been made in production methods, and farmers are aiming more for the specialty coffee market, hence we may be seeing more Ecuadorian coffee in the coming years.

Based on this Caribou Ecuador Changaimina, we cannot say the region is quite ready for prime time.  This wasn’t bad coffee, just unremarkable. At the first tasting, three of us sat there sipping silently, unable to come up with much to say. The next day, I sent the Kingfisher off with it in his travel mug.  I asked him later what he thought of it.  He sort of summed up the whole experience when he replied, “I don’t remember.”  Not a strong endorsement, but considering you tend to remember bad coffee, not a strong condemnation, either. 2.25 motmots.

Coffee review: Caribou Rainforest Blend

Plainspoken Coffee. A Coffee Review for Ordinary People by Ordinary People, #3.

Today, a more pedestrian coffee, the organic and Fair Trade Rainforest Blend from Caribou Coffee, a Starbucks rival in many northern states.  Caribou not only has better coffee, in my opinion, but clearly has a stronger commitment to sustainability.  As I wrote about before, Caribou is on its way to having half of its beans Rainforest Alliance certified.  It also supports Coffee Kids, Grounds for Health (women’s health in coffee producing counties), the National Breast Cancer Foundation, and helped build a medical clinic in Guatemala.


The coffee:
This blend is certified Fair Trade and organic, and is labeled as shade grown.  The web site states the beans are from Papua New Guinea, Guatemala, Mexico, and Brazil.

The beans: It is given a roast darkness of “6” on a 10-point scale.

Brewed: The first sip brought us all a surprising “zing” that Coal Tit accurately described as “juicy.”  Contrary to logic, this effect was hard to detect when a gold filter was used, but seemed to show up better with an unbleached paper filter after several trials. I find complex coffees really intriguing, but for the most part, on a daily basis I do not want to be mindful of my coffee.  I want it to taste good, but I don’t want to pay attention to it every time I sip it.  The Rainforest blend fit the bill.  Star[bucks]ling found it to be sweet, bright, and crisp.  Really, you can’t say a lot more than that.  But after our previous more flavorful coffee tastings, he went on to try to come up with more subtle tastes. “You don’t get any kind of wood?” he asked.  Uh, no.  But good for you!

Bottom line: We expected this to be a pretty ho-hum, good but without any distinguishing characteristics.  We were wrong and pleasantly surprised.  Pleasant is a good word, not complex or fascinating, but just distinct enough to be interesting, very balanced, clean and mild, a nice everyday coffee.

When to drink this coffee (field oriented): All day long, doing spring migration counts or breeding bird census work, even on warm days.

We’re rating this 3.5 motmots. This average came about from lower scores from people who like more forthright flavors, and high scores from those who reward friendly coffees they can drink all day.

Caribou Coffee and Rainforest Alliance

Caribou Coffee, based in Minneapolis with stores in 15 states, announced last July that it was partnering with Rainforest Alliance (RA) to provide certification for much of their coffee.  They expected 20% of their coffee to be certified by the end of 2006, with a goal of half of all the green beans purchased to be RA certified by 2008.  The phase-in is necessary because Caribou wants to preserve existing relationships.  This has an upside in that new producers will be adhering to certification standards.  Considering that a number of Caribou offerings are from Africa and Asia, which are not eligible for shade certification and which often are grown under shade as a matter of course, this means that well over half of Caribou’s coffees will represent shade coffees, in one shape or form.

(Update: 100% of all Caribou coffees will be 100% Rainforest Alliance certified by 2011. More on this here.)

As the second largest U.S. specialty coffee company, selling over 4 million pounds of coffee annually, the purchase of half their beans from certified sustainable sources is nothing to sneer at, and it makes Caribou one of the only big coffee houses where this kind of sustainable coffee will be readily available.

Caribou has a commitment to responsible coffee sourcing, social responsibility (including work in coffee growing areas) and frequently donates to local communities and charities.

Powered by WordPress & Theme by Anders Norén