Who owns what?

by JulieCraves on February 20, 2006

You can find many different coffee brands on supermarket shelves, and frequently multiple brands are actually owned by one of only a few corporate conglomerates.  Some of these companies have poor records when it comes to environmental and social responsibility.  Ten companies control 35% of the world coffee market, according to Coffee Barometer 2018, a periodic assessment of the coffee industry. They are: Nestlé, JAB (including JDE and Keurig), JM Smucker, Starbucks, Strauss, Lavazza, Tchibo, Massimo Zanetti, and UCC.

Below is a primer on common U.S. coffee brand ownership. Read about how much certified coffee these companies purchase here, and their role in the coffee crisis here.

Nestlé — Nescafé, Nespresso, Taster’s Choice, Clasico, Blue Bottle.  Purchases 870,000 tons of coffee annually, around 10% of world production, of which only a tiny fraction of a percent carries eco-certification.

JM Smucker Co. — Through purchases of other companies, coffee is now the main business of JM Smucker. Brands include Folgers, Millstone, Cafe Pilon, Cafe Bustelo, Kava, and Dunkin Donuts retail distribution. Read more here.

JAB Holding Company — Privately held company that controls an enormous market share through its subsidiaries and acquisitions. Some of the familiar and important brands owned by JAB under its Acorn Holdings or Pret Panera Holding include Maxwell House (I believe only outside North America), Keurig, Green Mountain, Caribou Coffee, Peet’s, Intelligentsia, Stumptown, Newman’s Own Organics, Panera Bread, Krispy Kreme, Senseo, Tassimo, Douwe Egberts, Gevalia, Einstein Bros Bagels, and many more. See a fuller list of brands under their subdivisions Keurig Dr Pepper and JDE Peet’s. Additionally, JAB also launched the subscription coffee service Trade.


KraftHeinz Company –Maxwell House, Yuban, Sanka, General Goods International, Gevalia Kaffee (US), Tassimo (Professional), Ethical Bean. Kraft retained only a few coffee brands, the rest of which ultimately ended up with JAB Holding under one of its subsidiaries.

Massimo Zanetti Beverage USAHills Brothers, MJB, Chock Full o’Nuts, Chase and Sanborn, Kauai Coffee, Segafredo. Owns many of the brands previously owned by Sara Lee, which divested itself of its coffee operations; other brands went to Smucker.  MZB is a huge privately-owned company which sources a lot of its coffee from it’s own massive full sun plantation in Brazil, said to be the largest in the world.

Tata Global Beverages — Eight O’Clock.

Revised on October 30, 2020

Posted in Background information,Corporate coffee

Previous post:

Next post: