Warm wishes on the winter solstice, from the main jury members of the Coffee & Conservation tasting panel.
Mike (Risky Kingbird), Greg (Star[bucks]ling), Terry (Coal Tit), Julie (BirdBarista), and Darrin (Kingfisher). Ordinary people!
Plainspoken Coffee. A Coffee Review for Ordinary People by Ordinary People, #31.
We don’t review many blends here at C&C (yet), mostly because it is easier and clearer to provide background and information on single-origin coffees. But we were fascinated by the 2007 Holiday Blend from Counter Culture Coffee. The coffee is a single origin, from the 21st de Septiembre co-operative in Oaxaca, Mexico. The “blend” is actually the use of different roasts of this same coffee, mixing and blending them in an old European technique called Vienna MÁ©lange. More on that in a moment.
The 21st de Septiembre co-op consists of over 950 small family farms (all under 3 hectares) growing certified organic coffee. Over 40% of the coffee comes from the vicinity of the small mountain town of Zaragoza, but there are over 20 communities contributing to the co-op. These farmers were once all part of a larger co-op, but broke away in order to market their higher quality crop alone rather than have it intermixed with lesser beans. Counter Culture buys nearly all of its coffee lots from Zaragoza; as the highest-altitude community (around 1800 meters) it tends to have the best beans.
And, as in much of Oaxaca, the coffee is grown in a fairly traditional manner, in small plots under shade. You can plug in the coordinates of Zaragoza (16.670, -97.793) to see how forested the area is, also shown in the photo at right. The forests of this region, the Sierra Madre del Sur, are considered important endemic bird areas by BirdLife International. This conservation organization lists deforestation from agriculture, including coffee, as one of the threats to the area, so supporting farmers who grown coffee under shade and are able to make a living from their coffee is a way to help preserve this area. The White-throated Jay, shown here, is one of the restricted-range birds found only in the Sierra Madre del Sur.
Counter Culture has developed a direct relationship with the 21st de Septiembre co-op, providing them with generous fair prices for their beans. Additionally, Counter Culture will donate $1 of each pound of the Holiday Blend to the women of the co-op to help them diversify through raising small livestock, and increase their income via a tortilla-making business. Around the world, empowering women is one of the fastest ways to help eradicate poverty. Not only does this buoy entire communities, it goes a very long away in preserving biodiversity and ecosystems. I wrote about the connections between poverty, biodiversity, and coffee here.
On to the coffee itself!
As mentioned above, the Holiday Blend used a roast style called vienna mÁ©lange, mixing and blending different roasts of the same bean selection. I thought this might be something like the “black and tan” blends I’ve seen before, but really the Holiday Blend looked more uniform than expected. In fact, I found it difficult to pick out notable color differences in the beans. This makes sense, as dark roasting Mexican beans would stamp out their delicate sweetness. I’ve done a little coffee roasting in my time, and one reason I quit was because there was no way I would ever be able to figure out whichever precise roast level brought out the very best in each type of bean. I leave that to the experts. So my/our inability to discern subtle differences in the light roasts just proves that we are indeed ordinary people and not coffee experts. Counter Culture isn’t talking smack here — there are really two distinct roasts that each have their own cupping profile in this blend.
Nutty was a word that popped up in descriptions of both the aroma and the flavor of the Holiday Blend. Honey and caramel, and a buttery smoothness were initial impressions, with the nuttiness becoming more pronounced as the cup cooled. Everybody seemed to have had a different nut in mind: peanuts, hazelnuts, almonds, or “anonymous nuts” (trust me, those were in the room that day!). Without having a one-roast-level sample of this coffee to compare it with, it’s hard to say if the vienna mÁ©lange technique added a lot to the coffee. However, the Holiday Blend is mild and mellow, silky and sweet, and I think it would be hard to find anybody that wouldn’t like it. Ergo, it would surely be a great coffee to serve guests. It earned 3.5 motmots, with bonus points for the coffee being organic, Counter Culture’s direct relationship with the 21st de Septiembre co-op, and the financial support empowering women in the community. That all adds up to a great sustainable coffee story.
Nearly a year ago, I wrote a post discussing a World Wildlife Fund report revealing that robusta coffee was being illegally grown in southern Sumatra, with most being purchased by large coffee producers such as Kraft and Nestlè (press release here, full PDF here). That report focused on coffee being grown inside Indonesia’s Bukit Barisan Selatan National Park in Lampung province.
Earlier this week, ABC News carried a report on the plight of wild elephants in Sumatra. The story updated the situation at Bukit Barisan, and reported that only 4 elephants out of 60 still survive there. ABC said:
The national park is a protected forest, but a lot of it has been burned and cleared to grow Robusta coffee beans. These beans are commonly used in Europe and North America to make instant coffee.
Nestlè, which makes Nescafe, buys coffee from the region — 40 percent of it from local traders.
A Nestlè spokesman told ABC News, “It might come — we have no way of knowing — from illegal sources. Law enforcement is not our task.”
In a follow-up post, I provided and update, in which Nestlè admitted the “difficulty of determining the precise origin” of its coffee. The company promised a year ago to increase the scrutiny of its Indonesian sources to make sure it didn’t buy illegally grown beans and launch an effort to clean up its supply chain.
If Nestlè hasn’t bothered to clean up its act, there’s a good reason: consumers are not penalizing them for their poor behavior. For the first nine months of 2007, since the first reports about the illegal coffee came to light, the Nestlè division that includes Nescafe and other coffees grew 10%, with sales — just in this division — of over US$11 billion. It’s not just Nestlè, Kraft’s North American beverage division also posted a 5.3% gain in net revenues in the third quarter of 2007.
As long as people buy these coffees, they will continue to be produced, no matter how much habitat and wildlife gets destroyed, or how many growers become impoverished. The large multinational corporations that bring us our dirt cheap coffee are motivated by profits. Do you buy this coffee? What motivates you?
Photo of robusta coffee growing in the sun in southern Sumatra, from Smithsonian Migratory Bird Center.
Looking for a holiday gift idea related to sustainable coffee? Here are my five top picks of where to direct your charitable giving. These organizations either directly help coffee farmers or their communities, or support bird research in coffee growing areas. Happy holidays.