JulieCraves

UTZ Certified: revised Code of Conduct

UTZ-new-logo[Note: As of 2020, UTZ merged with Rainforest Alliance and created a new standard, which you can read about here. This post is for historical reference only.]

I don’t consider UTZ Certified an “eco-certification.” The emphasis is on traceability and transparency in the supply chain, offering substantial support to farmers of several agricultural products on improving their production and business practices. The environmental criteria in their Code of Conduct are fairly generic and lack much in the way of meaningful, quantifiable ecological goals. Being the first step up the certification ladder (from the ground floor of 4C compliance), it is popular with large commodity coffee companies. To their credit, UTZ has made several revisions to their standards over the past decade, the last being in 2014.

The revision did not strengthen their environmental criteria. Thus, UTZ will still not be included among the certifications I include as eco-certifications. But let’s take a look at what changed in the environmental criteria of the last revision.

Brief overview: How it works

UTZ has a general Code of Conduct (one for groups, one for individual producers) made up of criteria that they refer to as “Control Points” (CPs). Most are mandatory within a set time period of one to four years. Some (which ones are up to the producer) are “additional” or optional. By the end of the fourth year, certificate holders have to be in compliance with a certain number of mandatory and additional points.

General changes in the 2014 revision

The CPs were grouped in similar categories. They have now been reformulated into four “blocks” representing the four pillars of sustainable agriculture: Management (35 CPS, 0 additional allowed by year 4), Farming Practices (42 CPs, 3 are additional), Working Conditions (30 CPs, 1 is additional), and Environment (13 CPs, of which 3 are additional). In the 2010 Code, under the Natural Resources and Biodiversity category, there were 19 CPs, of which 15 were mandatory by the fourth year, and 4 were additional. The environmental criteria, then, have been reduced and are still the least emphasized, with the fewest number of mandatory CPs, around 9% of the total number.

Many of the CPs seem to have been simplified and consolidated, or moved from one category to another. This kind of streamlining has been going on with other certification standards and is okay so long as it doesn’t water down the criteria. However, when standards undergo a substantial overhaul it can be hard to make direct comparisons between versions.

Less encouragement for shade

The biggest disappointment was the elimination of the one CP that mentioned use of shade trees in coffee production. In previous versions, there was a mandatory CP that read: The producer uses shade trees whenever this is compatible with the local coffee production practices and takes into consideration the productivity.

That CP is now gone. Instead, “shaded agroforestry systems” are among several options that can fulfill an additional (and thus optional) CP on protecting ecological biodiversity by “enhancing habitats and ecosystems”. Other options that can also be used to fulfill this CP (arguably easier and cheaper than planting shade trees) include planting flowers and preserving hedges.

However, with the revision, there are now also several crop-specific additional sets of CPs, including one for coffee. The Coffee Module has one CP under “Farm Maintenance” that reads:

“An adequate number per hectare of suitable shade trees are planed and/or maintained on coffee plots.”

This is not required until year 3. I think you’ll agree that this is extremely subjective and vague, and that in terms of habitat quality disqualifies UTZ as an eco-certification — especially because initial certification can occur with no shade (or, at best, an “inadequate” amount of shade).

The Code of Conduct, Coffee Module, and other documents can be downloaded here.  UTZ recognizes that there are pros and cons of the existence of multiple sustainability initiatives, and that each has its strengths and weaknesses. While I can’t endorse it as a label to look for if ecological issues are important to you, I do believe UTZ encourage farmers to move towards more sustainable farming practices, and is especially worthwhile if producers use it as a stepping stone to more robust programs that really promote ecological sustainability.

 

More corporate coffee consolidation

Two of the giants in the corporate coffee world want to merge in an attempt to rival the world’s current biggest coffee buyer, Nestlé I’ve been waiting for the merger to go through to write about this deal, but it is being investigated by European anti-trust regulators, so I’ll go ahead and provide some background now.

The proposed merger is between the #2 and #3 coffee companies in the world: Mondelēz International and D.E. Master Blenders 1753.

mondelez-logoMondelēz International was the name given to the Kraft Foods division that spun off from the company’s grocery segment in 2012. Coffee brands include Gevalia, Tassimo, and Kenco. (Kraft Food Group and Kraft Foodservice control Maxwell House, Yuban, General Foods International and the Gevalia and Tassimo brands in North America. Although I’ve not read that Kraft brands are part of this deal, Maxwell House is shown as an included coffee brand in this fact sheet put out by Mondelēz.)

master-blenders-logoD.E. Master Blenders 1753 is owned by JAB Holding Company (Joh. A. Benckiser) — the private firm that recently purchased Caribou Coffee and Peet’s Coffee.  Their main coffee brand, though, is Douwe Egberts (once owned by Sara Lee Corporation). There are other coffee brands owned by D.E. Master Blenders, mainly European; the most familiar to Americans is probably Senseo.

A merger between these two companies was agreed upon in mid-2014. If approved, the new company will be called Jacobs Douwe Egberts. Mondelēz will own 49% of the new company, and JAB will have controlling interest at 51%.

Mondelēz International purchases about 500,000 tons of coffee annually. D.E. Master Blenders purchases 300,000 tons, according to Coffee Barometer 2014 (PDF). Combined, their purchases equal Nestlé’s 860,000 tons. Thus, if the merger proceeds, Nestlé and the new Jacobs Douwe Egberts will be purchasing around 20% of the entire world production of coffee.

In my table describing Corporate Coffee: How much is eco-certified, you can see how little of this coffee is falls under any of the meaningful eco-certifications (Smithsonian Bird-Friendly, Rainforest Alliance, or organic). A mere 57,000 tons — 3.3% — of the coffee purchased by Nestlé, Mondelēz International, and D.E. Master Blenders* falls under these three certifications!

I can fall back on my usual advice: avoid inexpensive, mass-produced, commodity traded, grocery store coffee. The largest coffee companies in the world control this category, and do little, if anything, to make sure the coffee they buy is produced under conditions that protect farmland, natural habitat, biodiversity, or the farmers that grow it.


*I’ve not historically included D.E. Master Blenders in my table as I have concentrated on North American brands, but I will do so if the merger goes through. D.E. Master Blenders mainly purchases UTZ Certified coffee, which does not have strong, specific, or meaningful ecological criteria; Coffee Barometer 2014 indicates the company has plans to procure more organic and Rainforest Alliance certified coffee in the future. Even adding in UTZ and Nestlé’s own self-certified, mystery Nespresso AAA Sustainable Quality program purchases, the total only amounts to 202,000 tons, or 12% of what these three companies buy each year.

4C-certified coffee: miniscule amount under minimum standards

In order to provide context and perspective, I update a table on this site to reflect the amount of coffee out there that is produced and/or sold under some sort of eco-sustainability standard. The amount of coffee produced under these standards (Bird-Friendly, Rainforest Alliance, organic, plus Starbucks CAFE Practices and UTZ Certified) has grown substantially over the last decade.

One standard/certification scheme I leave off is 4C certification. This is the “entry level” set of standards often used by large commodity coffee companies.  To the unsuspecting consumer: this certification really only verifies that the coffee was produced under conditions weren’t illegal (violating basic human rights, environmental laws, and business ethics). Overall, 4C standards are very basic.  You can read all about what 4C certification is and isn’t right here.

It’s a (needed) starting point, but frankly hardly something to brag about or (worse) convey to consumers as being a meaningful sustainability certification. Nonetheless, the growth in 4C certified coffee is driven by big players like Nestlé and Mondelez International. Mondelez, for instance, is using 4C certified coffee to reach it’s 2015 goal to  “sustainably source” all its coffee for western Europe.

Last year, Daily Coffee News reported that the amount of 4C certified coffee tripled, to 7.5 million bags in 2012-2013 (at 60 kg a bag, that’s 450,000 metric tons).

That sounds like a lot, until you look at 2013 world coffee production: nearly 147 million bags (or 8.8 million metric tons).

Bottom line: 5.1% of world coffee production is sold as 4C certified, the weakest, lowest-bar standard available. On the bright side (?) the amount of 4C certified coffee produced is 2.28 million metric tons, or about 26% of world production. I’m not sure what it says about large coffee buyers that the supply of “sustainably” grown 4C coffee so widely outstrips demand, with less than 20% of 4C coffee being sold as such.

The 4C Code of Conduct is in the process of being reviewed and revised. We’ll see what that brings.

 

The Annual Year in Beans summary

2014mugshotAnnual recap of how much we spend on coffee in a year

Here we are on our 6th year of standardized tracking of how much the two-person Coffee & Conservation household spends on coffee. We keep track of each bag we buy, including shipping, since we purchase the majority of our coffee online. As we’ve noted, we never buy cheap, fast-food, commodity, or mystery coffee. If we don’t know where it comes from, we don’t drink it. Usually, most have eco-certifications.

I’ll cut to the case. In 2014, we bought 61 bags (54 pounds) of coffee and spent $0.46 per six-ounce cup, which includes shipping. We spent a little over $1000 on coffee (also including shipping), and the average price per pound was $19.13.

Our six-year costs are shown in the graphic below.

Over the six years our average price per pound is $19.89 and our average price per cup is $0.48.

2014-summary-costsLast year we wanted to prove that you could buy only certified coffee for reasonable prices, and indeed our year’s supply came out to $0.44 per six-ounce cup. This year, 89% of the coffee was certified, with all but one bag of non-certifed coffee being purchased in the last six weeks. The price of coffee has climbed a bit higher this year, and the availability of certified coffee — particularly organic coffee — has started to decline a little. I think this is likely due to the impacts of the coffee leaf rust fungus crisis; production has been decreasing which can lead to higher prices, and in an effort to combat the fungus some farmers have resorted to non-organic methods and have to give up their certification.

These carefully calculated, long-term results are so consistent, I think my point has been proven: it’s a myth that environmentally-friendly, sustainably-grown coffee is “too expensive.” (Of course, the willingness of people to buy the insanely expensive, poor quality, environmentally destructive K-Cups also proves that high cost is just an excuse when it comes to buying sustainable coffee.) At any rate, the results have been so boringly uniform that I was going to discontinue this exercise…although I am curious how the effects of coffee rust will continue to impact the market. If you think I should carry on for at least one more year, let me know in the comments.

Meanwhile, don’t forget that you can calculate how much a cup of coffee costs, based on the price of a bag of beans, using the spreadsheet below.

Posts summarizing previous years are listed here:

  • 2013 (the year of all certified coffee)
  • 2012 (includes comparison to the high price of K-Cups)
  • 2011
  • 2010
  • 2009

Happy New Year from Coffee & Conservation.