Two roasters, two new marketing approaches

by JulieCraves on October 22, 2008

Two of my favorite responsible roasters have come out with new tools to market their coffees.

Intelligentsia has launched In Season, a web site emphasizing that coffee is a seasonal crop, and highlighting the coffees that are currently within 10 months of harvest, and which are upcoming. Clicking on each coffee provides a flavor description; the name of the farm, producer, and region; varietal, altitude, and harvest season.

The Roasterie has set up a cool tool called My Blend. Answer 10 questions about your coffee preferences, and a blend will be developed for you. You can even design the label. I thought the questions were both straightforward and the “right” questions to ask. I’m going to have to try this out! If you give it a try, let me know how your blend turned out.

Revised on November 28, 2020

Posted in Retail and specialty roasters

duong October 27, 2008 at 5:01 pm

you were listed on probloggers weekend project "140". I can't wait to dive in and read more!

Thank you

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