Do not use Rainforest Alliance certification as an indication that coffee was shade-grown or even particularly eco-friendly. And the new proposed rules will make it even less likely.

Revised on May 18, 2019

Rainforest Alliance and UTZ (Certified), two major certifiers of coffee and other products, are merging.

Revised on December 21, 2018

A new standard for Rainforest Alliance certification has been issued. Here, the changes to the “shade” criteria are explained.

Revised on September 15, 2018

The Power of Organic Coffee

by JulieCraves on December 8, 2016

This article originally appeared in the Specialty Coffee Association of America’s member publication, the SCAA Chronicle.

Revised on December 25, 2018

Studies in the Rainforest Alliance impacts reports hint at why some criteria in the proposed standard may be weaker.

Revised on December 11, 2018

The Rainforest Alliance impacts report says 82% of coffee farms comply with current shade requirements. Yet they have said that most farms do not fully implement these requirements, and that’s why they proposed weakening this requirement. What’s going on?

Revised on December 11, 2018

An update on the upcoming revision of the Rainforest Alliance standard.

Revised on December 11, 2018

[Updates: Since this post, the standard revision, and the merger with UTZ, many of the links in this post have been eliminated; I’ve replaced them with archived links that will […]

Revised on September 15, 2018

In return for financial support that represents a tiny fraction of profits, large corporations are receiving “endorsements” in the form of product badges promoting health benefits or sustainability efforts — despite the fact that many of these corporations have rotten sustainability records.

Revised on August 22, 2019

Keurig Green Mountain is buying more and more coffee, but less of it is eco-certified.

Revised on November 17, 2017

Revised Code of Conduct weakens encouragement for shade coffee, emphasizing that this is not an “eco-certification.”

Revised on November 26, 2018

5.1% of world coffee production is 4C certified, the weakest, lowest-bar standard available.

Revised on May 31, 2019

An important and potentially crippling change is being proposed for the eco-standards applied to coffee for Rainforest Alliance certification.

Revised on December 8, 2018

Despite buying exclusively eco-certified, specialty coffee this year, we paid the lowest price per cup in our five-year tracking history, just $0.44 a cup.

Revised on August 20, 2015

Rainforest Alliance recently announced the release of an important study outlining an overlooked benefit for farmers of achieving certification: the ability to get larger and more frequent small loans.

Revised on March 23, 2014