Last year, Counter Culture Coffee launched its Direct Trade program. They also strarted rolling out their current line of packaging: brown kraft-like valve bags with a sleeve that has nice origin-appropriate art, a map on one side panel showing the source, tasting notes on the other side, and a good description of the farm or co-op on the back. I believe they won an award at a coffee trade show for this labelling.
This year, Starbucks debuted “seasonal coffees.” These coffees are only available for a limited time, and are “harvested in-season when they are at their peak of flavor.” I’m not sure what Starbucks is really trying to say, since all coffee is harvested “in season.” Coffee is at its peak flavor when it is fresh — when the green beans have not been sitting around for ages, and when it is freshly roasted. Maybe these seasonal coffees are not as stale as the Starbucks coffee often found on store shelves. But I digress.
What I really wanted to point out was that the packaging for the new Starbucks seasonal coffee line looks very familiar. A brown (non-valve) bag, with a printed wrap-around-look label with art on the front and tasting notes and a map on the side… You get the picture. If not, here you go: