Two of my favorite responsible roasters have come out with new tools to market their coffees.
Intelligentsia has launched In Season, a web site emphasizing that coffee is a seasonal crop, and highlighting the coffees that are currently within 10 months of harvest, and which are upcoming. Clicking on each coffee provides a flavor description; the name of the farm, producer, and region; varietal, altitude, and harvest season.
The Roasterie has set up a cool tool called My Blend. Answer 10 questions about your coffee preferences, and a blend will be developed for you. You can even design the label. I thought the questions were both straightforward and the “right” questions to ask. I’m going to have to try this out! If you give it a try, let me know how your blend turned out.
you were listed on probloggers weekend project "140". I can't wait to dive in and read more!
Thank you
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