Wendy's and Folgers

Greg at The Shot more than adequately sums up the puzzling move by Wendy's burger chain to begin serving Folger's coffee (owned by Procter & Gamble, the company which states in its sustainability report that "P&G does not track biodiversity land use as in general we do not operate in these areas."). The coffees will be from the Gourmet Selections line. Here's what Kenneth Davids had to say about one of those varieties:

Pungently sweet, cedary, faintly sewerish-fermented aroma. In the cup neutral, sweet, very simple, with hints of walnut and continued composty ferment. Cleans up a bit in the finish. Considerable difference from cup to cup, with some cups more fermented than others.

Certainly a reason to rush to Wendy's for coffee.  Not.