You can find many different coffee brands on supermarket shelves, and frequently multiple brands are actually owned by one of only a few corporate conglomerates. Some of these companies have poor records when it comes to environmental and social responsibility. Here is a primer on common coffee brand ownership, mostly in the U.S. These brands represent 40 to 60% of the world coffee market. Read about how much certified coffee these companies purchase here, and their role in the coffee crisis here.
Nestlé — Nescafé, Nespresso, Taster’s Choice, Clasico. Purchases 870,000 tons of coffee annually, around 10% of world production, of which only a tiny fraction of a percent carries eco-certification.
JM Smucker Co. — Through purchases of other companies, coffee is now the main business of JM Smucker. Brands include Folgers, Millstone, Cafe Pilon, Cafe Bustelo, Kava, and Dunkin Donuts retail distribution. Read more here.
JAB Holding Company — Privately held company that controls an enormous market share through its subsidiaries and acquisitions. The graphic below shows JAB coffee entities and various layers of ownership.
KraftHeinz Company —Maxwell House, Yuban, Sanka, General Goods International, Gevalia Kaffee (US), Tassimo (Professional). Kraft retained only a few coffee brands, the rest of which ultimately ended up with JAB Holding under one of its subsidiaries.
Massimo Zanetti Beverage USA — Hills Brothers, MJB, Chock Full o’Nuts, Chase and Sanborn, Kauai Coffee, Segafredo. Owns many of the brands previously owned by Sara Lee, which divested itself of its coffee operations; other brands went to Smucker. MZB is a huge privately-owned company which sources a lot of its coffee from it’s own massive full sun plantation in Brazil, said to be the largest in the world.
Tata Global Beverages — Eight O’Clock.